It’s the middle of August and I’m happy to report that I am back home in San Antonio after a multi-week trip to Mexico. Lennon is back in school — I'm still in total disbelief that he's in 5th grade already — and I'm back to my normal(ish) routine. Most importantly, I’m back to sleeping in my own bed which, if you know me, you know how much this means to me. 😁
I know I say this a lot in my blog posts, but I am SO grateful to “be my own boss” because I could never have spent six weeks in Mexico while working an agency or corporate job. Even if I had the option to work remotely, I couldn’t have enjoyed this special time the way I did. 💗
I love that I can flex my hours (or even my days) as needed when traveling. As long as I deliver the work to my clients, I'm good to go. 😎
It took me years to get to this place and being able to make it this far lead me to create my course so I could share with others how they can have this work and life freedom by learning brand design (you can learn more about my course here).
I say it took me years because my path to business ownership was much more of a squiggly line than a straight one. 😅 And you know what? I’m still learning!
I didn’t go to college for business. I went for graphic design. So, I had to figure all of the other stuff out through trial and error and lots and lots (and lots) of life lessons. For example:
💿 Selling illegally burned CDs to friends and classmates in college gave me a good introduction to sales.
📞 My receptionist job at my university taught me how to talk to people without becoming a ball of anxiety.
⚖️ My son, Lennon, taught me about the power of negotiation — a blessing and a curse, to be honest!
I guess my point is that if you pay attention, the little things in life can teach you a lot about running a business. And everything else is “figureoutable.”
I hope this summer has been transformative for you and your business, too! And of course, if you’ve decided to change your offers, work with a new target market, or you’ve just been reimagining your business as a whole, I’d be ✨ thrilled ✨ to help you with a rebrand!
Recently, I got the chance to help Holistic Business & Life Coach Joanna Shipley with a rebrand and we both LOVED how it turned out. Your business should always grow and evolve with you. It helps build authority and trust and it helps the right people to find you!
I have two spots left for September, so reach out to me if you want to claim one and get some fresh new branding assets in time for fall, AKA pumpkin spice season. 😄🍂
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more.