KARLA PÁMANES - BRAND DESIGN | CREATIVE DIRECTION | DESIGN MENTORSHIP
  • HOME
  • ABOUT US
  • SERVICES
  • CASE STUDIES
    • ROUX CASE STUDY
    • YUMDAY CASE STUDY
    • SPROUTED PLANNER CASE STUDY
  • DESIGN MENTORSHIP
    • THE BRAND DESIGN ACADEMY
  • BLOG
  • CONTACT

A Dream Job for a Planner Obsessed Designer

10/29/2021

0 Comments

 
As someone who LOVES and lives by my planner, you can probably imagine how excited I was when Sprouted Planner creator Heather Liedl reached out to me to help with the designs for her planners. (Spoiler alert: I was VERY excited).
​
Sprouted Planner is awesome because you can plan out your entire week on one sheet (or daily if you prefer), and I especially love the monthly reflections (and the POCKETS)! 🤩 Sitting down at the end of the month to write out my achievements and the lessons I learned really helps me appreciate how far I’ve come.
Picture
Heather did all the design work on the inside of the planner, but when it came to the covers, she was stuck.

She knew the covers had to be show-stoppers because the design is what grabs people’s attention first. 

✨ THE DESIGN PROCESS ✨

Time to get to work! After chatting with Heather and getting a sense of her vision, we decided on three different covers for the planner so people could choose the one they liked best.

Once I was done creating the cover designs, Heather asked if I could refine Sprouted Planner’s logo, packaging, and overall brand style as well. It wasn’t originally part of the project, but as we saw how the new designs elevated the brand, she wanted to keep going and elevate her entire brand design to match the planners.

“She went above and beyond, coaching and helping me think through my new business. That really wasn't part of the package, but I knew if I didn't have the right design that connected with my audience... there would be any sales. I wouldn’t be where I am without Karla’s designs.​”

✨ THE FEEDBACK ✨

As this planner is being shared more and more on Instagram and other social channels, I’m having so much fun reading people’s feedback. Here are just some of my recent favorites:
  • “The covers are gorgeous!”
  • “Stoppp these are SO CUTE!”
  • "They are immediately eye-catching and beautiful in a work-appropriate way." 
  •  "I love them all."

I don’t share all this to brag, but I wanted to show how much design plays a role in a new product’s launch. I love that Heather is getting this kind of feedback because she deserves for people to love her planner as much as I do!

Collaborating with creators and innovators to make the vision they have in their head a reality is literally why I do what I do. I love it sooooo much!

Ok, so now I’m curious. What’s your favorite of the three planner covers I designed: geometric, leaves or watercolor? My favorite is the leaves one. It fits more with my personal desk aesthetic.

Also, I want to know on a scale of 1-10, how much of a planner junkie are you? I’m not ashamed to admit that I am a solid 10... I almost ALWAYS have my planner with me.

If you're not a 10 like I am, drop a comment below and tell me how you keep track of everything you have to do. I’m genuinely curious how you organize your days and your life!

​
0 Comments
    AUTHOR

    Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more. 
    ​Her specialty is 
    helping elevate brands through well-crafted design.

    ARCHIVES

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021

Picture
Sign up to receive occasional news & updates from Karla Pámanes team!
Thank you for subscribing!
Let's be friends!
© Copyright 2023 Karla Pámanes, LLC ︱ You belong here ♡
PRIVACY POLICY ︱ TERMS OF USE
  • HOME
  • ABOUT US
  • SERVICES
  • CASE STUDIES
    • ROUX CASE STUDY
    • YUMDAY CASE STUDY
    • SPROUTED PLANNER CASE STUDY
  • DESIGN MENTORSHIP
    • THE BRAND DESIGN ACADEMY
  • BLOG
  • CONTACT