Karla Pamanes | San Antonio Logo Design, Web Design, Branding, Design Mentorship
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DIY your brand strategy

11/30/2023

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When a client comes to me for design work, the first thing we do is talk about their brand strategy. It is SO important to know the who, what, and why behind your brand before you decide what it’s going to look like visually. I created a FREE workbook will help you do just that. 🙌🏼

A solid strategy isn't just a roadmap; it's your business’ identity and the game plan you’ll use to build your big dreams. 
This digital workbook will help you pinpoint the 3 W’s of your brand:
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  1. Who your ideal customers are (your customer avatar)
  2. What makes you stand out from the crowd (your unique selling proposition)
  3. Why someone would want to work with you (your brand positioning statement)

Let’s build a brand strategy that showcases the magic behind your brand!

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Download the Workbook for FREE
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38 lessons in 38 years

11/30/2023

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​My birthday was on Monday and I've been meaning to make this post since then. I don't know about you, but I get very emotional on my birthday. 🥲 Especially after losing my dad. 💔 Celebrating one more year being alive feels more meaningful.   
 
I remember my dad being calm and hopeful that I will figure things out after finding myself unemployed once again in 2020, around the same time he passed away. 

I know he's proud of me for how far I've come in my career as a business owner and a single mom. But it makes me sad that he's not here… physically here. 
 
On my birthday, I sat down to reflect on the things I've learned so far. I wrote them for the younger version of myself…  #23 rings so true as I feel behind on posting this for you. 🙈
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​38 Pieces of Advice To My Younger Self

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  1. Life is short, you’ll learn this the hard way, way too early.
  2. You are capable of much more than you think.
  3. You don’t have to have a lot of “friends.”
  4. Stop comparing yourself with others.
  5. Being a shy child is hard, work hard to overcome it.
  6. Don’t pretend to be someone you are not just to fit in.
  7. You are deserving of the love you give others.
  8. Stop obsessing over a number in the scale.
  9. It’s ok to be different, embrace your unique self.
  10. Love and accept yourself.
  11. Question everything and have your own opinion.
  12. Stand up for what you believe in.
  13. Saying please, thank you, and sorry will always make all the difference.
  14. Always put yourself into other’s shoes.
  15. People will take advantage of your kindness. Be kind anyway.
  16. Give without expecting to receive something back.
  17. The people who you love the most will disappoint you.
  18. It’s okay to cry. Cry as much as you need to.
  19. You’ll eventually like school, or at least part of it.
  20. Believe it or not, your parents were right (many times).
  21. Don’t forget to call your parents and tell them you love them.
  22. Find a job that you like or go create your own.
  23. Things usually take longer than you think. Plan accordingly.
  24. Save! It will give you peace of mind.
  25. Travel more, see the world.
  26. Donate your time and skills to something you believe in.
  27. People can't read your mind, say what you’re thinking.
  28. Having a pet will open your heart.
  29. Take more walks, go outside.
  30. Always assume the best intentions.
  31. Forgive and forgive. Even if you’ll never forget. Also, don’t forget to forgive yourself.
  32. Having a kid will be the most beautiful life experience.
  33. Your kid will be always watching you. Lead by example.
  34. Always wash your face before going to sleep and don’t forget to use sunscreen.
  35. Be thankful for what you have, every day.
  36. If it is out of your hands, put it out of your mind.
  37. Live a life that makes you proud.
  38. Don’t take my advice or anyone’s advice. Just listen and follow your intuition.

I’m curious to hear if any of these resonated with you! Comment below and let me know! 🙂
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So grateful for you

11/20/2023

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I had the best weekend ever because my twin sister was in town. Did you know I’m a twin?
 
She lives in El Paso, where we went to college. We planned this weekend to have a little pre-birthday celebration (a week early). 👯‍♀️🎉 
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We brunched our hearts out, went to the theatre, the circus and of course, Trader Joe's (not pictured!)
November is my favorite! Not only is it my birthday month; it’s also Thanksgiving, which has now become one of my favorite holidays. 
 
Growing up in Mexico, we didn’t celebrate this holiday. So I see it and celebrate it more as a reminder to stop and reflect on the things and people I’m grateful for. 🥰 And of course, that includes YOU!
 
Maybe it’s cheesy, but without the relationships that I’ve made during my journey as an entrepreneur, I know my life would feel a lot different… and not in a good way. 😅
 
To show my gratitude, I’m working on a little special something just for you! 👀 Watch for a new blog post next week with your free goodie! 🙌🏼
 
In the meantime, I want to share something I've been working on…

📢 Calling all creatives 📢 
You’re invited to a free master class!
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​I’m hosting a free class called “Design Your Way to Freedom: Learn how to make a living as a brand designer!” on December 6th. I get asked all the time about having a creative career, so I thought I would put all of my thoughts and advice together in a free one-hour class!
 
To me, brand design is more of a science than an art. So don’t let a lack of experience stop you. I’ll walk you through the steps, share my story, and teach you how to find clients!
 
Click below to save your spot for the free class. Or, if you know someone who has been thinking about starting a career or side hustle as a creative, please send them the link to sign up for the class! I have a goal of 150 signups and with your help, I think I can achieve it. 🥰 
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SIGN UP FOR THE MASTERCLASS
Thank you so much, friend, for being one of the real ones. 💜 I am so proud to have you in my corner.
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    AUTHOR

    Karla Pámanes is an award-winning designer, branding expert, and mentor who helps businesses elevate their brands through strategic and impactful impactful visual design. Based in San Antonio, TX, she lives with her son, Lennon, and their two quirky cats, Teodoro and Paquito.

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  • ABOUT US
  • SERVICES
  • CASE STUDIES
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    • THE BRAND DESIGN ACADEMY
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