Katie deGrazia makes specializes in creating cohesive capsule wardrobe for everyday professional men and women.
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If there’s one thing I will always say “yes” to, it’s Girl Scout Samoas. I have no self-control when it comes to those heavenly little rings of caramel, coconut, and chocolate. 🤤 This year, I was so busy working and traveling that I didn’t have a chance to buy cookies from the girls who set up a table outside my local HEB. And since there was no way I was going to go without them, I had to hunt for the cookies myself. I found a local Facebook group for moms and asked if anyone knew where I could buy some cookies. I was immediately flooded with messages. A good problem to have! The cookie dealer I ended up choosing stood out from the crowd because she had three important things going for her: 🍪 Clear Purpose - She had a big goal to sell 1,500 boxes of cookies so her troop could afford to purchase new uniforms and spend the night at the zoo. Fun! 🍪 Social Proof - The person who recommended her wasn’t her mom, it was just someone who knew about her big goal and wanted to help her achieve it. 🍪 Easy Sales Process - The reply to my comment included a link that took me directly to her sales page so I could see all of my options and place an order. No matter what industry you’re in, there are going to be a lot of people selling pretty much the same thing as you. To stand out, you have to connect with people, share your values, provide good social proof, and of course, make it super easy to work with you! People think that web design is just about aesthetics, but it’s so much more. Great design helps attract your ideal clients, communicates your unique value, and builds trust. Plus, intuitive design makes it easy for people to find what they're looking for, leading to more sales. 🙌 When I work on a website design for a client, I think about all of this. Your website is like a salesperson working 24/7 so you can sell cookies — or whatever it is you sell — in your sleep! So what do you say? I’d love to design a new website that helps you and your brand stand out from the crowd – in the best possible way! Reach out to me via my contact form and we can chat through some ideas! |
AUTHOR
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, Kellanova and more. Her specialty is helping elevate brands through well-crafted brand and web design. ARCHIVES
November 2024
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