“Less is more” when it comes to this

Are you familiar with the phrase “less is more”? This advice can be used across all walks of life, including brand identity. 

Last year I had an amazing opportunity to speak with over 50 people and got the chance to audit their brands. 🔎

Do you know what the most consistent problem I noticed was? 

Fonts. 

Most of the brands I audited were using too many fonts. Many of them included more than three styles, which is too many. I also recognized fonts that did not represent their brands properly or in the way they were wanting to present themselves to the world. 🌎

Every font has something to say beyond the words on a page or device. That's why it's important to think about your message and choose a font that fits best. 

You should also think about where your brand is being seen. Some fonts are better for print-based projects like magazines or newspapers. Others are used because they are easier to read digitally on computers, smartphones, or tablets. 

I know this whole font talk might seem a bit overwhelming. So I would like to extend an invitation to you for a FREE 15 minute brand audit: https://www.karlapamanes.com/brand-design-audit.html

Let’s take a look at what you have and how we can improve it! It’s important to put your best font-foot forward to represent your brand in a way that is authentic, original, and impactful. 🌟

​Love,
​Karla