Are you familiar with the phrase “less is more”? This advice can be used across all walks of life, including brand identity.
Last year I had an amazing opportunity to speak with over 50 people and got the chance to audit their brands. 🔎
Do you know what the most consistent problem I noticed was?
Most of the brands I audited were using too many fonts. Many of them included more than three styles, which is too many. I also recognized fonts that did not represent their brands properly or in the way they were wanting to present themselves to the world. 🌎
Every font has something to say beyond the words on a page or device. That's why it's important to think about your message and choose a font that fits best.
You should also think about where your brand is being seen. Some fonts are better for print-based projects like magazines or newspapers. Others are used because they are easier to read digitally on computers, smartphones, or tablets.
I know this whole font talk might seem a bit overwhelming. So I would like to extend an invitation to you for a FREE 15 minute brand audit: https://www.karlapamanes.com/brand-design-audit.html
Let’s take a look at what you have and how we can improve it! It’s important to put your best font-foot forward to represent your brand in a way that is authentic, original, and impactful. 🌟
3/7/2022 11:26:10 pm
I very much appreciate it. Thank you for this excellent article. Keep posting!
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Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more.