Hello from Mexico! I’m writing this blog post from my hometown of Torreon, Mexico where Lennon and I are spending time with my mom. Summer is the perfect time to slow things down a little bit and make some new memories with family and old friends. And of course, we’ve been making the most of our proximity to the best foods in the world.
Anyway, that’s not the purpose of this post, but I wanted to share a little life update before I dive into what I really want to talk about… logos! 😊
I recently shared the completed brand identity design we did for The Financial Gals over on my Instagram page (still one of my favorite projects! 💛) and shortly after I shared it, I received a DM from someone wondering why we created multiple logos instead of just one.
THIS 👏🏼 IS 👏🏼 SUCH 👏🏼 A 👏🏼 GREAT 👏🏼 QUESTION 👏🏼
Okay, so here’s the deal. Every brand needs more than one version of their logo in order for it to be flexible and suit a variety of different touchpoints.
Having multiple versions of your logo enables you to create a cohesive “on-brand” look while adding depth and personality. For example, you could use the primary logo on your website’s header, but then use the logo mark version for your Instagram profile pic.
Let’s look at another brand identity design we did for Pure Sage and I’ll show you what I mean! On the top of her website, she uses her primary logo:
Then, on her stickers, she uses her stacked logotype:
For her Instagram profile photo, she uses a sub-mark version of her logo (which is essentially a very stripped-down version of the full logo):
Do you see how it all works cohesively to create a more elevated experience? 😍 It might not seem like a big deal, but this kind of intentional branding signals to potential customers and clients that you’re taking your business seriously and that builds a lot of trust.
Oh, and by the way, I think you should give Pure Sage a follow on Instagram — not only is it great to support sustainable brands, it’s also great to support women-owned businesses! 🌿
I love when people ask me questions about brand design! If you’re curious about the process or there’s something you’ve always wanted to know more about, don’t be afraid to ask. And of course, if you want to discuss a brand design identity for your business, I would be thrilled to work with you! Just reach out to me via my contact page to get started!
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more.