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Last week I returned from an in-person event hosted by two of my clients, Silvia and Kristen Myers (AKA The Traffic Ninjas). Silvia and Kristen are from Australia and they help Shopify owners drive more traffic and make more sales.  I recently got to help them with a brand redesign (you can see a sneak peek of the before and after below) and I loved seeing their new branding on their t-shirts and slides. 🤩  Attending this event was about more than just meeting Silvia and Kristen, though (and another client from Tennessee, Mary Ellen and Sarah from Design Decor Knoxville 💕). This event was all about growth! ✨
Let me explain… I was asked to give a presentation about consistency in branding and honestly, it went so well! I remember not so long ago, the idea of getting up in front of a crowd to speak would have literally made me sick to my stomach. 🥴 I believed I was too introverted, or that my accent was “too noticeable” to present to a crowd, and why would someone want to listen to me? 🙈 These beliefs come and go for me, but if anything, I have learned to do things scared! Before heading to drive to Dallas, where the event was held, I called Silvia to see if she needed anything and asked if she was ready. She said she was a little bit nervous, it was their first in-person event! I reminded her she's a badass and an expert at what she does. And she said the same back to me! 💗 Sometimes we just need to hear and believe the encouragement we give others! Since I decided to go full time in my business I haven't stopped learning and growing (because isn't entrepreneurship the biggest self-development journey?) and I keep impressing myself by looking back at the life and business I have built for myself and my little family. 👩🏻👦🏻🐱🐱 by working on getting out of my comfort zone, one tiny step at a time. I don't take any of this for granted, and I wouldn't be here where I am today without people like you, who have supported me in one way or another. 🫶🏼 I didn't intend for this to be such a sappy blog post, but I am truly grateful to be able to do what I do for incredible inspiring people I get to call friends now! 🥰 I hope you enjoy the last days of summer! And if you'd like to share with me in the comments, tell me about the last time you did something scary and how it turned out! I'd love to know. 💗
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This summer absolutely FLEW by. Lennon and I recently returned from our six-week trip to Mexico. It was so nice to be able to spend time with my mom and eat my favorite tacos al pastor 🌮 from the stand across the street from my mom's house... a few (many) times. But now I’m back and going for the gold in five of my favorite “sports” — (can you tell I am still a little Olympics obsessed? 😆)  Regarding that last sport… I’ve been lucky to work on some great client branding projects lately and one thing I’ve been thinking a lot about is font choice! Fonts are SUCH an integral part of every brand identity project I work on, and it’s so much more than just picking one or two fonts that look nice together. For example, did you know choosing the right fonts can lead to more revenue? It’s true! Here are a few “fun font facts” I collected to share with you: 👉🏼 Using consistent fonts can increase your revenue by up to 33% Who doesn’t want to make more money? And if you can do it passively, even better. The reason font choice impacts revenue has to do with brand recognition. When you use the same fonts consistently across your brand, you can increase your brand recognition by up to 80% which builds trust… and people spend money with brands they trust. 👉🏼 Around 70% of Fortune 500 companies use sans-serif fonts in their logos. Sans-serif fonts don’t have the little “feet” that serif fonts have. They’re more rounded and modern. One reason they’re a good choice for logos (and for brand usage in general) is they’re easier to read on smartphones and other small screens. When people can easily read your logo and content, they are more likely to invest in your products or services!  I hope you found these font facts as interesting as I did. 😊 If you have any questions about fonts or want me to give you feedback on the fonts you’re using for your brand, drop a comment below! And if you are looking for an updated brand identity this fall, I would love to be your designer. Click here to fill out my branding form!
 If you're on TikTok, you've likely seen many takes on the "demure" trend. Well, here's mine! Having a demure brand identity is all about being mindful and intentional with your brand. These are the 4 steps we take to create a beautiful and strategic brand identity in a Demure Way. 1. Exploration We start by digging deep into your brand to find out what will visually attract your customer & successfully communicate what differentiates you from your competition. We don’t rush into design without having strategy in place. We are very mindful, very demure. 2. Logo Concepts Once we’re done with research, we will create two logo design concepts. Then, we’ll jump on a video call so we can present the concepts and you can provide feedback. We don't lock you into just one concept like other designers. We are very considerate, very demure. 3. Brand Design Once you choose your preferred logo concept, we create the remaining elements of your brand identity like the color palette, font selection, and brand patterns/background. We don’t skip any foundational design elements in our process. We’re very thoughtful, very demure. 4. Guidelines & Master Files We create a brand identity guide, which will help you create cohesive marketing materials. You will also receive a folder with all of your logo files, fonts, and design elements. We don’t leave you scrambling to figure out how to use your new brand identity on your own. We’re very caring, very demure. Think your visual brand might be ready for a glow-up? Girl, let's chat about the easiest way for you to get the incredible cutesy design your business deserves. 💅🏼 I feel like I've been a bit off the grid this summer, but that’s okay! After all, that’s what summertime is all about – enjoying the warm weather, moving a little bit slower, and of course, making lots of great memories along the way! I've been focusing mostly on client projects for the last month or so. Lennon just finished 3 weeks of summer camp in my hometown (Torreón) and I have enjoyed time with my mom while being her full-time executive assistant, handywoman, and tech support gal. 😅 For me, this is what freedom looks like, and it’s something I do NOT take for granted! 🦋 I get to decide how many hours I want to work each day and what I want to prioritize. If I want to be “out of the office” for the afternoon to participate in my favorite summertime activity — not getting in the pool — I can totally do that. I’m happier than a seagull with a french fry! 🍟  Put simply, I'm having a Hot Brand Summer™ (not really a trademark 😆) which yes, is something I totally made up but which perfectly sums up the idea of strategically designing your business's visual identity to attract attention from the right people and land more leads and sales! When your brand's visual identity looks great, stands out, and can hold its own in the market, you can take time off knowing the leads will still keep coming in. It's like having a salesperson working for you 24/7 while you have fun in the sun — or the shade with 100SPF slathered all over yourself, like me. 😎 I shared a fun little quiz on the blog that you can go through in just a few minutes to find out if your brand is “hot” enough to work on autopilot for you. Click below to see where you rank! If you’ve already been thinking about giving your brand a summer makeover, I would love to help! I have two different paths, depending on what you’re looking for: 👩🏻🔬 The Brand Design DIY Lab 👩🏻🔬 In this self-paced course, you’ll learn how to design a professional-looking brand identity that attracts the right people, builds trust, and boosts sales in 3 weeks or less! The video lessons walk you through designing logos, social media graphics, and more using Canva! 👩🏻💻 1:1 Brand Identity Design 👩🏻💻 Investing in a professional brand identity means investing in a visual personality that your dream customers will respond to, remember, and trust. It’s the foundation of a strong visual brand! Once we get started, this 1:1 custom design process takes about 15 days to complete. Working with you on new branding or a brand refresh is definitely on my summer wish list. It is so much fun to transform your inspiration and ideas into something with “WOW” factor. I have X spots open before September, so please reach out if you want to claim one of them! But first, I'm taking Lennon and his cousins to the beach. 😉 What are your exciting summer plans? Comment below let me know!! Maumelle Family Pharmacy is a local pharmacy in Maumelle, AR. dedicated to the wellbeing of your family and the community.  |