If there’s one thing I will always say “yes” to, it’s Girl Scout Samoas. I have no self-control when it comes to those heavenly little rings of caramel, coconut, and chocolate. 🤤 This year, I was so busy working and traveling that I didn’t have a chance to buy cookies from the girls who set up a table outside my local HEB. And since there was no way I was going to go without them, I had to hunt for the cookies myself. I found a local Facebook group for moms and asked if anyone knew where I could buy some cookies. I was immediately flooded with messages. A good problem to have! The cookie dealer I ended up choosing stood out from the crowd because she had three important things going for her: 🍪 Clear Purpose - She had a big goal to sell 1,500 boxes of cookies so her troop could afford to purchase new uniforms and spend the night at the zoo. Fun! 🍪 Social Proof - The person who recommended her wasn’t her mom, it was just someone who knew about her big goal and wanted to help her achieve it. 🍪 Easy Sales Process - The reply to my comment included a link that took me directly to her sales page so I could see all of my options and place an order. No matter what industry you’re in, there are going to be a lot of people selling pretty much the same thing as you. To stand out, you have to connect with people, share your values, provide good social proof, and of course, make it super easy to work with you! People think that web design is just about aesthetics, but it’s so much more. Great design helps attract your ideal clients, communicates your unique value, and builds trust. Plus, intuitive design makes it easy for people to find what they're looking for, leading to more sales. 🙌 When I work on a website design for a client, I think about all of this. Your website is like a salesperson working 24/7 so you can sell cookies — or whatever it is you sell — in your sleep! So what do you say? I’d love to design a new website that helps you and your brand stand out from the crowd – in the best possible way! Reach out to me via my contact form and we can chat through some ideas!
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The last time I bought something based solely on the branding was just 2 days ago when I put a box of Mexican-style rice and beans in my cart without a second thought. Do I like rice meals? Sure… but boxed ones? Not so much. It was 100% the colors and the fonts that lured me in. 🥰 Simply put, it was love at first sight. I’m sure you’ve done the same thing. It’s human nature — we’re drawn to pretty things! As a designer, it’s my job to help people fall in love with your brand. If you want, you can think of me as a branding matchmaker for your business! 💗 The way your brand looks is a powerful thing. It attracts people. It signals who you are and what you’re all about. And it even creates passionate advocates! When people love your brand, they talk about it and share it. That’s huge for a small business! I’ve been so lucky to help people transform their businesses with intentional brand identities. You can see from their testimonials how the look of their brand has impacted their success: I’m publishing this post on Valentine's Day... aka the day I convince myself that Reese's Hearts are a balanced meal. 😆 It's the perfect time to get a new brand identity to help more people fall head over heels with your business!
I have 1 spot left in February. If you want it, send me a message here and let me know! We can find a time to chat about your ideas and find a design service that fits what you’re looking for. I can’t wait to be your branding matchmaker! At the time I’m publishing this blog post, we’re 20 days into the new year but I feel like I'm just getting started! In between spending a few weeks in Mexico during the holidays and just coming back from a business conference, I have taken my time to be fully ready for 2024. I’m fortunate to be starting the year with a few really exciting projects! I'm working on a website for a leadership consulting business and another website for a pharmacy this month. I have the feeling that 2024 will be the year of websites because I'm having so much fun designing them! 🤗 But before I get back to pushing pixels, I wanted to share my word of the year with you! I like this (instead of resolutions) because it gives me a specific area to focus my growth without boxing me in. I can apply my chosen word to different situations and grow in so many different ways! For 2024, I’ve chosen “FAIL” as my word of the year. This might sound funny, but I am so ready to fail. I think I have been playing a little too safe and I'm ready to try new things! 🙌🏼
I want to test new ideas and the only way to do that is to put myself in a situation where failure is likely. 🙈 So I hope you'll cheer me on as I fail and fail and fail again! 🎉 I’m in celebration mode because this month officially marks five full years in business! 🤚🏼🎉 At the end of December in 2018, I made my business official. I paid an online company a lot of money to help me make this happen because I was so scared to mess things up. I added an LLC to my name (I know, super creative!) and I was officially open for business! It was a big decision, but the right step towards my dream of being self-employed. For the first two years, my business was my side hustle. It wasn't until year three that I finally took the leap into full-time (after being laid off… again). I didn’t go to college for entrepreneurship; I went for graphic design. That means I had to figure everything out through trial and error. Needless to say, there were lots (and lots) of life lessons learned in the last five years! 😅
If you know me at all, you know that I love to journal and so I was journaling about this milestone the other day and I made a little list of what worked and what didn’t work during my years as a (very) small business owner. I would love to share my list with you! 💖 What Worked 💖 1. Believing that this path was possible for me 2. Putting myself out there (even when it felt super awkward) 3. Seeking out mentors who offered great advice and accountability 4. Doing good work that I felt proud to deliver to clients 5. Building genuine relationships with amazing people 💔 What Didn’t Work 💔 1. Having way too much self-doubt, especially in the beginning 2. Taking on too much work because of my limiting beliefs 3. Worrying too much about typos in my social media content 4. Underestimating how long it takes me to complete tasks 5. Not hiring a bookkeeper sooner I can confidently say that I’ve learned something new about myself every day for the past 1,825 days. 🙃 Running a business has a way of highlighting all of your strengths AND all of your weaknesses. But I’ve tried to stay curious and that has given me so many opportunities to grow. I am so proud of what I’ve built and who I’ve become in the last five years. I’ve grown so much more confident and I’m grateful that Lennon gets to see me do what I was meant to do. It might sound like I’ve done it all on my own and that couldn’t be farther from the truth. Your support has meant everything to me. 🥰 I am so grateful whenever you read these blog posts, engage with one of my reels, or refer someone to me. It has made ALL the difference. Here’s to another five years of growth, success, and bottomless cups of coffee! Now it’s your turn… share one of your big accomplishments from 2023 in the comments so we can celebrate together! 🎉🤗 When a client comes to me for design work, the first thing we do is talk about their brand strategy. It is SO important to know the who, what, and why behind your brand before you decide what it’s going to look like visually. I created a FREE workbook will help you do just that. 🙌🏼
A solid strategy isn't just a roadmap; it's your business’ identity and the game plan you’ll use to build your big dreams. This digital workbook will help you pinpoint the 3 W’s of your brand:
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AUTHOR
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more. ARCHIVES
March 2024
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