The last time I bought something based solely on the branding was just 2 days ago when I put a box of Mexican-style rice and beans in my cart without a second thought.
Do I like rice meals? Sure… but boxed ones? Not so much. It was 100% the colors and the fonts that lured me in. 🥰 Simply put, it was love at first sight.
I’m sure you’ve done the same thing. It’s human nature — we’re drawn to pretty things!
As a designer, it’s my job to help people fall in love with your brand. If you want, you can think of me as a branding matchmaker for your business! 💗
The way your brand looks is a powerful thing. It attracts people. It signals who you are and what you’re all about. And it even creates passionate advocates! When people love your brand, they talk about it and share it. That’s huge for a small business!
I’ve been so lucky to help people transform their businesses with intentional brand identities. You can see from their testimonials how the look of their brand has impacted their success:
I’m publishing this post on Valentine's Day... aka the day I convince myself that Reese's Hearts are a balanced meal. 😆 It's the perfect time to get a new brand identity to help more people fall head over heels with your business!
I have 1 spot left in February. If you want it, send me a message here and let me know! We can find a time to chat about your ideas and find a design service that fits what you’re looking for.
I can’t wait to be your branding matchmaker!
At the time I’m publishing this blog post, we’re 20 days into the new year but I feel like I'm just getting started! In between spending a few weeks in Mexico during the holidays and just coming back from a business conference, I have taken my time to be fully ready for 2024.
I’m fortunate to be starting the year with a few really exciting projects! I'm working on a website for a leadership consulting business and another website for a pharmacy this month. I have the feeling that 2024 will be the year of websites because I'm having so much fun designing them! 🤗
But before I get back to pushing pixels, I wanted to share my word of the year with you! I like this (instead of resolutions) because it gives me a specific area to focus my growth without boxing me in. I can apply my chosen word to different situations and grow in so many different ways!
For 2024, I’ve chosen “FAIL” as my word of the year.
This might sound funny, but I am so ready to fail. I think I have been playing a little too safe and I'm ready to try new things! 🙌🏼
I want to test new ideas and the only way to do that is to put myself in a situation where failure is likely. 🙈 So I hope you'll cheer me on as I fail and fail and fail again! 🎉
Design Service Changes for 2024
After five years in business, I've decided it's time to make some changes to my design service offerings in 2024. Effective March 1, I will no longer be offering standalone logo design services. I know my clients typically need more support than this, so this change makes sense!
If you've been thinking about working with me, now is the perfect time to do so, especially if you're just looking for a logo. If you want to reserve a spot, shoot me a message via my contact form and we can chat through your ideas! Or, if you know of someone who could benefit from this service, I would greatly appreciate the referral!
I hope you're feeling excited about the year ahead. If you also choose a word for the year, I would love to know what you chose. Let me know in the comments!
I’m in celebration mode because this month officially marks five full years in business! 🤚🏼🎉
At the end of December in 2018, I made my business official. I paid an online company a lot of money to help me make this happen because I was so scared to mess things up. I added an LLC to my name (I know, super creative!) and I was officially open for business!
It was a big decision, but the right step towards my dream of being self-employed. For the first two years, my business was my side hustle. It wasn't until year three that I finally took the leap into full-time (after being laid off… again).
I didn’t go to college for entrepreneurship; I went for graphic design. That means I had to figure everything out through trial and error. Needless to say, there were lots (and lots) of life lessons learned in the last five years! 😅
If you know me at all, you know that I love to journal and so I was journaling about this milestone the other day and I made a little list of what worked and what didn’t work during my years as a (very) small business owner. I would love to share my list with you!
💖 What Worked 💖
1. Believing that this path was possible for me
2. Putting myself out there (even when it felt super awkward)
3. Seeking out mentors who offered great advice and accountability
4. Doing good work that I felt proud to deliver to clients
5. Building genuine relationships with amazing people
💔 What Didn’t Work 💔
1. Having way too much self-doubt, especially in the beginning
2. Taking on too much work because of my limiting beliefs
3. Worrying too much about typos in my social media content
4. Underestimating how long it takes me to complete tasks
5. Not hiring a bookkeeper sooner
I can confidently say that I’ve learned something new about myself every day for the past 1,825 days. 🙃 Running a business has a way of highlighting all of your strengths AND all of your weaknesses. But I’ve tried to stay curious and that has given me so many opportunities to grow.
I am so proud of what I’ve built and who I’ve become in the last five years. I’ve grown so much more confident and I’m grateful that Lennon gets to see me do what I was meant to do.
It might sound like I’ve done it all on my own and that couldn’t be farther from the truth. Your support has meant everything to me. 🥰 I am so grateful whenever you read these blog posts, engage with one of my reels, or refer someone to me. It has made ALL the difference.
Here’s to another five years of growth, success, and bottomless cups of coffee!
Now it’s your turn… share one of your big accomplishments from 2023 in the comments so we can celebrate together! 🎉🤗
When a client comes to me for design work, the first thing we do is talk about their brand strategy. It is SO important to know the who, what, and why behind your brand before you decide what it’s going to look like visually. I created a FREE workbook will help you do just that. 🙌🏼
A solid strategy isn't just a roadmap; it's your business’ identity and the game plan you’ll use to build your big dreams. This digital workbook will help you pinpoint the 3 W’s of your brand:
My birthday was on Monday and I've been meaning to make this post since then. I don't know about you, but I get very emotional on my birthday. 🥲 Especially after losing my dad. 💔 Celebrating one more year being alive feels more meaningful.
I remember my dad being calm and hopeful that I will figure things out after finding myself unemployed once again in 2020, around the same time he passed away.
I know he's proud of me for how far I've come in my career as a business owner and a single mom. But it makes me sad that he's not here… physically here.
On my birthday, I sat down to reflect on the things I've learned so far. I wrote them for the younger version of myself… #23 rings so true as I feel behind on posting this for you. 🙈
38 Pieces of Advice To My Younger Self
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, and more.