Forget hot girl summer - you deserve to have a Hot Brand Summer!

Grab your sunscreen, it’s all about Hot Brand Summer this year! ☀️ Along the same lines as “Hot Girl Summer” this is really just an attitude of confidence around how your brand looks and feels. Investing in a “hot” brand means you’ve intentionally elevated your business’s visual identity to attract attention from the right people and land more leads and sales! 

When your brand’s visual identity looks great, stands out, and can hold its own in the market, you can take time off knowing the leads will still keep coming in. It’s like having a salesperson working for you 24/7 while you have fun in the sun — or the shade with 100SPF slathered all over yourself, like me. 😎 

Is Your Brand Hot Enough?
I put together a quick checklist to help you determine whether your brand is summer-ready or needs a brand identity refresh so you can head into the summer feeling your most confident. 
Check all of the statements that feel true for your brand and total the checks at the end:


Distinctive Logo
Your logo should be distinctive and encapsulate your brand's essence while remaining impactful across various mediums and sizes.

▢ Does your logo stand out and convey the essence of your brand?
▢ Do you have a secondary logo and submark for cohesive branding?


Cohesive Colors
Your brand should contain colors that evoke the right emotions and create a cohesive and memorable identity that resonates with your audience. 

▢ Do your brand colors evoke the right emotions and associations?
▢ Are your brand colors consistent across all platforms and materials?


​Branded Fonts
Your brand should utilize professional fonts that reinforce your brand's personality. You should have several legible fonts that pair well together and can be used for different purposes. 

▢ Do your chosen fonts complement your brand's personality and message?
▢ Are your fonts legible and suitable for both print and digital use?


Consistent Brand Experience
Your brand should be consistent everywhere (website, social media, packaging, promotional materials). You should have brand guidelines that help you create consistent visual assets.

▢ Does your brand create a memorable and consistent experience for customers?
▢ Do you have brand guidelines that allow you to make new assets easily?
​

---

What’s Your Total Score?
Add up your checkmarks from the assessment above and let’s see how “hot” your brand is!

7-8
Yay! Your brand is looking hot and ready for summer. It’s clear you put a lot of thought into your visual identity and your brand is working hard for you now!

5-6
There are a few things you could do to elevate your brand and optimize it for the right audience. If you’d like to chat through ideas, I’d love to connect with you!

0-4
Don’t worry, I got you! There are two ways you can work with me to get your brand summer-ready so you can take some much-needed time off:

​
​👩🏻‍🔬 The Brand Design DIY Lab
Learn how to design a professional-looking brand identity that attracts the right people, builds trust, and boosts sales in 3 weeks or less! This self-paced course will show you how to design logos, social media graphics, and more in Canva!

LEARN MORE

👩🏻‍💻 Hire Me for Brand Identity Design
​Investing in a professional brand identity means investing in a visual personality that your dream customers will respond to, remember, and trust. It is the foundation of a strong visual brand.
This 1:1 custom design service takes about 15 days to complete once we get started!

LET'S WORK TOGETHGER

---

​
If you could take more time off from your business this summer without sacrificing sales, what would you do? What’s on your warm weather bucket list? Let me know in the comments!
​