When I went full-time in my brand identity design business in 2021, I made a commitment to email my list once a month. And I am so proud to say that I have kept that commitment, every single month, even 4+ years later. Of course, there are some months where I have to bribe myself with a “little treat” to sit down and write out my email (especially when I have a lot of design project deadlines approaching) but the time and effort (and my chocolate treat) is always worth it. 🍫 The connections that I make through email marketing are so valuable to me personally and also as an entrepreneur. I receive a handful of replies whenever I send out a monthly email, so I know people are actually reading them and enjoying them enough to reach out when something resonates. It’s like social media, but without the algorithm working against you! Flodesk is my email marketing not-so-secret weapon One thing that really helps make the email marketing process super easy for me each month is Flodesk. I have been using this platform for years and as a designer, I love how clean and simple and “pretty” it is. 💗 Those things really matter to me! Flodesk is built for creatives, small business owners, and entrepreneurs who want to connect with their audience quickly. I don’t have time to mess around with nitpicky formatting tools or worse, learn code. Flodesk is sleek, simple, and it makes your emails look like they were put together by a professional designer. Which, as a professional designer, is huge. 😄 Here are a few other reasons I’m obsessed: ✨ Gorgeous templates – No design skills? No problem. Flodesk gives you stunning templates to choose from that you can customize in just a few clicks. 🚀 Simple automations – I love that I can set up welcome sequences, sales funnels, and nurture emails for people who sign up for my courses and other offers. 🎨 Creative freedom – Unlike some other email marketing platforms, Flodesk lets you customize fonts, layouts, and colors so you can match your brand perfectly. 💰 Flat-rate pricing – This is the biggest reason I love Flodesk. I know I won’t have to suddenly pay more each month because I added new email subscribers to my list. If you’ve been looking for a simple and stress-free way to send emails, I can’t recommend Flodesk enough! It has made the entire email marketing process effortless for me, which means I can continue to send those monthly emails and connect with my people. Whether you're a creative, entrepreneur, or small business owner, Flodesk helps you send beautiful emails in just a few minutes. 💌 Want to give it a try? Use my link to get started for free and see why I am so obsessed with it! 👇🏼 Some of the links in this post are affiliate links, which means if you buy something through them, I earn a small commission—aka snack money for my son and kitty treats! But don’t worry, I only share things from companies I truly believe in.
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AUTHOR
Karla Pámanes is an award-winning designer, branding expert, and mentor who helps businesses elevate their brands through strategic and impactful impactful visual design. Based in San Antonio, TX, she lives with her son, Lennon, and their two quirky cats, Teodoro and Paquito. ARCHIVES
March 2025
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