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Recently, a friend complimented me on my skin and it took me by surprise. I sometimes forget that I’m not the younger version of me that suffered from really severe acne. She asked me how I ended up curing my acne and I shared that after wasting SO much time and money on various products and over-the-counter “solutions” to try to fix it on my own, I ended up going to the dermatologist. That was the key to seeing real improvement for my acne. This story is something I hold close to my heart because it taught me that when you try to go the cheap route, you end up paying for it in some other way. I ended up living with acne for years longer than I had to because I didn’t want to pay the money for a specialist. I kept lying to myself saying that it “was not a big deal” since it was just a cosmetic problem. But it was really hurting my confidence.  Me and baby Lennon in the Spring of 2013 when my acne was at its worst. I’m telling you all of this because I sometimes have clients who come to me feeling upset because they tried to create their own branding or their own website, only to end up frustrated because they’ve wasted their time. Some of them even feel like their attempts to create a website on their own might have cost them potential customers. I don’t think most business owners need to spend $20,000+ on a fully custom website with all the bells and whistles. I like to offer that “specialist” option without the crazy price tag by giving my clients a deal when they bundle a brand identity package and a new website! So how does the process work? I’ll show you the steps I took with one of my actual customers, Marble City Ballroom: 1. Exploration - I always start by digging deep into your brand so I get a full understanding of your dream customer. This step will include a client questionnaire, a consultation call, and a collaborative inspiration board on Pinterest.  2. Logo Concept - Next comes the logo design. I will create two different logo design concepts and then we will hop on a video call where I will present the logo designs and you can provide your feedback to me in real time!  3. Brand Design - Once we land on a design concept, I will create the rest of your branding, including the color palette, logo variations, font selection, and all of the supporting brand elements and I share it with you on a brand identity board via email.  4. Refinement + Delivery - After receiving your feedback, I’ll complete any revisions we’ve discussed and then deliver your new brand identity guide and all your master files! I’ll show you how to use everything to create a cohesive brand moving forward.  5. Website Creation - For those who select my Brand Identity + Website package, the next step is designing your new site! All websites include up to five pages, basic SEO, a responsive design, and video training so you can feel confident managing it after I’m done!  See the live website here: marblecityballroom.com Plus, as a complimentary add-on, I will arrange to have your website copy revised and optimized by a professional copywriter… because it’s not just about looking good, it’s about sounding good, too! Do you have any questions for me about branding or websites? Do you want to reserve a spot on my calendar? Email me at [email protected] and we can chat more about your project and timeline! I would LOVE to work with you!
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