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As a brand designer, I'm probably harder to impress than most when it comes to design tools. If something promises to "make beautiful marketing in seconds," I'm usually the first person to raise an eyebrow. 🤨 But Flodesk recently gave Partners early access to Flodesk Studio, their new AI-powered design assistant, and I have to admit... I'm obsessed! Instead of staring at a blank screen wondering how I wanted to structure an email, I simply told Studio what I was promoting, and within seconds it generated multiple beautifully designed layouts complete with copy, sections, calls to action, and imagery placeholders. Flodesk has been expanding beyond email marketing into AI-assisted content creation while keeping its design-first approach, and Studio feels like a natural extension of that vision. My test project? Promoting my free masterclass.I wanted to create a promotional email for my upcoming free masterclass: Design Your Way to Freedom Instead of dragging blocks around, instead of rewriting the same promotional copy for the tenth time... I opened Studio. I simply described what I wanted: "Create a promotional email for my free masterclass for aspiring brand designers: Design Your Way to Freedom." Within seconds, Studio generated multiple email layouts. Truly, I wasn't expecting them to be this good! It didn't replace my creativity—it accelerated it. This is probably my favorite part. As designers, we sometimes worry AI will replace our creativity. That wasn't my experience. Studio gave me an incredible starting point. I still swapped in my own branding, my own photography, tweaked the messaging, and made it feel like me. But instead of spending an hour building the structure, I spent that hour refining it. That's a huge difference. Things I loved After playing with Studio, these were the biggest wins for me:
As someone who teaches branding, I appreciate that it still leaves room for strategy and personality—it simply removes a lot of the repetitive work. Why this matters for small business owners One thing I hear all the time is: "I know I should email my list... I just don't know what to send." Or... "Creating emails takes forever." Studio removes so much of that friction. Instead of spending hours building an email from scratch, you can start with something beautiful and customize it to fit your voice. That means more consistent marketing and a lot less procrastination. Final thoughts I've been a Flodesk fan for years because they've always understood that good marketing should also look beautiful. Studio feels like the next evolution of that philosophy. If you're already using Flodesk, I think you're going to have a lot of fun with it. And if you've been putting off building your email list because the creative process feels overwhelming, this might be the feature that finally gets you excited about email marketing. If you'd like to give Flodesk a try, you can use my partner link here: Disclosure: I'm a Flodesk Partner, which means if you decide to try Flodesk using my link, I may earn a commission at no extra cost to you. I only recommend tools I genuinely use and love.
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AuthorKarla Pámanes is an award-winning designer, branding expert, and mentor who helps businesses elevate their brands through strategic and impactful impactful visual design. Based in San Antonio, TX, she lives with her son, Lennon, and their two quirky cats, Romi and Paquito. Archives
August 2026
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