I feel like I've been a bit off the grid this summer, but that’s okay! After all, that’s what summertime is all about – enjoying the warm weather, moving a little bit slower, and of course, making lots of great memories along the way! I've been focusing mostly on client projects for the last month or so. Lennon just finished 3 weeks of summer camp in my hometown (Torreón) and I have enjoyed time with my mom while being her full-time executive assistant, handywoman, and tech support gal. 😅 For me, this is what freedom looks like, and it’s something I do NOT take for granted! 🦋 I get to decide how many hours I want to work each day and what I want to prioritize. If I want to be “out of the office” for the afternoon to participate in my favorite summertime activity — not getting in the pool — I can totally do that. I’m happier than a seagull with a french fry! 🍟 Put simply, I'm having a Hot Brand Summer™ (not really a trademark 😆) which yes, is something I totally made up but which perfectly sums up the idea of strategically designing your business's visual identity to attract attention from the right people and land more leads and sales! When your brand's visual identity looks great, stands out, and can hold its own in the market, you can take time off knowing the leads will still keep coming in. It's like having a salesperson working for you 24/7 while you have fun in the sun — or the shade with 100SPF slathered all over yourself, like me. 😎 I shared a fun little quiz on the blog that you can go through in just a few minutes to find out if your brand is “hot” enough to work on autopilot for you. Click below to see where you rank! If you’ve already been thinking about giving your brand a summer makeover, I would love to help! I have two different paths, depending on what you’re looking for: 👩🏻🔬 The Brand Design DIY Lab 👩🏻🔬 In this self-paced course, you’ll learn how to design a professional-looking brand identity that attracts the right people, builds trust, and boosts sales in 3 weeks or less! The video lessons walk you through designing logos, social media graphics, and more using Canva! 👩🏻💻 1:1 Brand Identity Design 👩🏻💻 Investing in a professional brand identity means investing in a visual personality that your dream customers will respond to, remember, and trust. It’s the foundation of a strong visual brand! Once we get started, this 1:1 custom design process takes about 15 days to complete. Working with you on new branding or a brand refresh is definitely on my summer wish list. It is so much fun to transform your inspiration and ideas into something with “WOW” factor. I have X spots open before September, so please reach out if you want to claim one of them! But first, I'm taking Lennon and his cousins to the beach. 😉 What are your exciting summer plans? Comment below let me know!!
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AUTHOR
Karla is an award-winning designer, branding expert and mentor. She has designed for brands including BRIT+CO, Discovery, HGTV, Food Network, Facebook, Kellanova and more. Her specialty is helping elevate brands through well-crafted brand and web design. ARCHIVES
September 2024
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