|
This probably won’t come as a major surprise, but people don’t typically slide into my DMs or my inbox and tell me exactly what they need. It’s rare that I get a message that says, “Karla, I need a rebrand” or “I think it’s time for a new website.” Instead, what usually happens is that people will reach out to me because something feels “off” with their brand identity. Their growth has slowed down, their website feels a little meh, or their visuals don’t really match the level of work they’re doing anymore. They’re not sure what’s wrong, they just know that something isn’t clicking.  If that sounds like you, you’re not alone. I’ve even been there with my own brand! The good news is, once you know what to look for, it’s so much easier to decide which path makes sense. So grab your coffee ☕ and let’s break it down together. What does a rebrand actually mean? First, we need to go over what a rebrand is and what it entails. A lot of people think it’s just a new logo, but it’s a bit more than that. My rebrand process includes taking a step back and deciding how you want your business to show up in the world NOW, versus how you are currently showing up. For example, when I walk clients through a rebrand, we’re looking at:
Think of a rebrand as a reset button. If your audience has shifted, your services have evolved, or your price point has increased, a rebrand will really help you show up as the business you are becoming and who you want to be (and serve) in the future.
How to know when a website refresh is enough Sometimes the bones of your brand are strong, but your digital storefront (aka your website) just isn’t keeping up. Maybe the visuals are fine, but the layout is clunky. Maybe your offers have changed, but your copy hasn’t. Or maybe your site just feels a little outdated and hard to use. Here are some signs a website refresh could be what you need:
It can also help ensure that your execution is consistent. Your visitors should see the same brand identity on printed materials, social media, and your website. This cohesiveness is something that a lot of people who go the DIY route struggle with, and it can unintentionally make your website and overall presence seem a little amateur.
How to know which design service you need If you’re sitting there wondering, “Okay, but which of these design services should be my next move?” don’t worry. I’ve got you. I know that this is where so many business owners get stuck, but the easiest way to figure it out is to take a good, honest look at your brand and your website. Doing this will usually point you in the right direction.  Let’s work together on your brand!
Your brand is the foundation of your business, and your website is one of the main places where you get to show it off. If your messaging and visuals already feel solid but your site isn’t landing with the right people, a website refresh is usually the answer. But if your whole look, vibe, and voice need an upgrade, then you are going to want to do a rebrand first. A new website can always come later, but once you plug in your new brand identity, you might find that the website is a lot better than you even realized! It’s amazing what can happen when everything is aligned. Doing things in the right order saves you a lot of time, money, and stress. You end up with a brand and website that actually work together instead of feeling like your business is having an identity crisis (no judgment, we have all been there at some point). 🙃 I love helping clients figure this out. If you’re feeling stuck or unsure, let’s chat. We can map out the next steps for where your business is headed and put together a timeline that works for you and your budget. Sometimes just knowing what you want to do and when can bring a lot of clarity (and peace) to the situation. I would love to help!
0 Comments
|
