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This summer absolutely FLEW by. Lennon and I recently returned from our six-week trip to Mexico. It was so nice to be able to spend time with my mom and eat my favorite tacos al pastor 🌮 from the stand across the street from my mom's house... a few (many) times. But now I’m back and going for the gold in five of my favorite “sports” — (can you tell I am still a little Olympics obsessed? 😆)  Regarding that last sport… I’ve been lucky to work on some great client branding projects lately and one thing I’ve been thinking a lot about is font choice! Fonts are SUCH an integral part of every brand identity project I work on, and it’s so much more than just picking one or two fonts that look nice together. For example, did you know choosing the right fonts can lead to more revenue? It’s true! Here are a few “fun font facts” I collected to share with you: 👉🏼 Using consistent fonts can increase your revenue by up to 33% Who doesn’t want to make more money? And if you can do it passively, even better. The reason font choice impacts revenue has to do with brand recognition. When you use the same fonts consistently across your brand, you can increase your brand recognition by up to 80% which builds trust… and people spend money with brands they trust. 👉🏼 Around 70% of Fortune 500 companies use sans-serif fonts in their logos. Sans-serif fonts don’t have the little “feet” that serif fonts have. They’re more rounded and modern. One reason they’re a good choice for logos (and for brand usage in general) is they’re easier to read on smartphones and other small screens. When people can easily read your logo and content, they are more likely to invest in your products or services!  I hope you found these font facts as interesting as I did. 😊 If you have any questions about fonts or want me to give you feedback on the fonts you’re using for your brand, drop a comment below! And if you are looking for an updated brand identity this fall, I would love to be your designer. Click here to fill out my branding form!
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 If you're on TikTok, you've likely seen many takes on the "demure" trend. Well, here's mine! Having a demure brand identity is all about being mindful and intentional with your brand. These are the 4 steps we take to create a beautiful and strategic brand identity in a Demure Way. 1. Exploration We start by digging deep into your brand to find out what will visually attract your customer & successfully communicate what differentiates you from your competition. We don’t rush into design without having strategy in place. We are very mindful, very demure. 2. Logo Concepts Once we’re done with research, we will create two logo design concepts. Then, we’ll jump on a video call so we can present the concepts and you can provide feedback. We don't lock you into just one concept like other designers. We are very considerate, very demure. 3. Brand Design Once you choose your preferred logo concept, we create the remaining elements of your brand identity like the color palette, font selection, and brand patterns/background. We don’t skip any foundational design elements in our process. We’re very thoughtful, very demure. 4. Guidelines & Master Files We create a brand identity guide, which will help you create cohesive marketing materials. You will also receive a folder with all of your logo files, fonts, and design elements. We don’t leave you scrambling to figure out how to use your new brand identity on your own. We’re very caring, very demure. Think your visual brand might be ready for a glow-up? Girl, let's chat about the easiest way for you to get the incredible cutesy design your business deserves. 💅🏼 |