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I feel like I've been a bit off the grid this summer, but that’s okay! After all, that’s what summertime is all about – enjoying the warm weather, moving a little bit slower, and of course, making lots of great memories along the way! I've been focusing mostly on client projects for the last month or so. Lennon just finished 3 weeks of summer camp in my hometown (Torreón) and I have enjoyed time with my mom while being her full-time executive assistant, handywoman, and tech support gal. 😅 For me, this is what freedom looks like, and it’s something I do NOT take for granted! 🦋 I get to decide how many hours I want to work each day and what I want to prioritize. If I want to be “out of the office” for the afternoon to participate in my favorite summertime activity — not getting in the pool — I can totally do that. I’m happier than a seagull with a french fry! 🍟  Put simply, I'm having a Hot Brand Summer™ (not really a trademark 😆) which yes, is something I totally made up but which perfectly sums up the idea of strategically designing your business's visual identity to attract attention from the right people and land more leads and sales! When your brand's visual identity looks great, stands out, and can hold its own in the market, you can take time off knowing the leads will still keep coming in. It's like having a salesperson working for you 24/7 while you have fun in the sun — or the shade with 100SPF slathered all over yourself, like me. 😎 I shared a fun little quiz on the blog that you can go through in just a few minutes to find out if your brand is “hot” enough to work on autopilot for you. Click below to see where you rank! If you’ve already been thinking about giving your brand a summer makeover, I would love to help! I have two different paths, depending on what you’re looking for: 👩🏻🔬 The Brand Design DIY Lab 👩🏻🔬 In this self-paced course, you’ll learn how to design a professional-looking brand identity that attracts the right people, builds trust, and boosts sales in 3 weeks or less! The video lessons walk you through designing logos, social media graphics, and more using Canva! 👩🏻💻 1:1 Brand Identity Design 👩🏻💻 Investing in a professional brand identity means investing in a visual personality that your dream customers will respond to, remember, and trust. It’s the foundation of a strong visual brand! Once we get started, this 1:1 custom design process takes about 15 days to complete. Working with you on new branding or a brand refresh is definitely on my summer wish list. It is so much fun to transform your inspiration and ideas into something with “WOW” factor. I have X spots open before September, so please reach out if you want to claim one of them! But first, I'm taking Lennon and his cousins to the beach. 😉 What are your exciting summer plans? Comment below let me know!!
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Maumelle Family Pharmacy is a local pharmacy in Maumelle, AR. dedicated to the wellbeing of your family and the community.  Grab your sunscreen, it’s all about Hot Brand Summer this year! ☀️ Along the same lines as “Hot Girl Summer” this is really just an attitude of confidence around how your brand looks and feels. Investing in a “hot” brand means you’ve intentionally elevated your business’s visual identity to attract attention from the right people and land more leads and sales! When your brand’s visual identity looks great, stands out, and can hold its own in the market, you can take time off knowing the leads will still keep coming in. It’s like having a salesperson working for you 24/7 while you have fun in the sun — or the shade with 100SPF slathered all over yourself, like me. 😎  Is Your Brand Hot Enough? I put together a quick checklist to help you determine whether your brand is summer-ready or needs a brand identity refresh so you can head into the summer feeling your most confident. Check all of the statements that feel true for your brand and total the checks at the end: Distinctive Logo Your logo should be distinctive and encapsulate your brand's essence while remaining impactful across various mediums and sizes. ▢ Does your logo stand out and convey the essence of your brand? ▢ Do you have a secondary logo and submark for cohesive branding? Cohesive Colors Your brand should contain colors that evoke the right emotions and create a cohesive and memorable identity that resonates with your audience. ▢ Do your brand colors evoke the right emotions and associations? ▢ Are your brand colors consistent across all platforms and materials? Branded Fonts Your brand should utilize professional fonts that reinforce your brand's personality. You should have several legible fonts that pair well together and can be used for different purposes. ▢ Do your chosen fonts complement your brand's personality and message? ▢ Are your fonts legible and suitable for both print and digital use? Consistent Brand Experience Your brand should be consistent everywhere (website, social media, packaging, promotional materials). You should have brand guidelines that help you create consistent visual assets. ▢ Does your brand create a memorable and consistent experience for customers? ▢ Do you have brand guidelines that allow you to make new assets easily? What’s Your Total Score? Add up your checkmarks from the assessment above and let’s see how “hot” your brand is! 7-8 Yay! Your brand is looking hot and ready for summer. It’s clear you put a lot of thought into your visual identity and your brand is working hard for you now! 5-6 There are a few things you could do to elevate your brand and optimize it for the right audience. If you’d like to chat through ideas, I’d love to connect with you! 0-4 Don’t worry, I got you! There are two ways you can work with me to get your brand summer-ready so you can take some much-needed time off:
If you could take more time off from your business this summer without sacrificing sales, what would you do? What’s on your warm weather bucket list? Let me know in the comments! |