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Success can mean whatever you want it to mean

6/12/2025

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The other day, I opened my kitchen cabinet and noticed something that made me pause. Tucked away in the back (behind all of my favorite Trader Joe’s snacks) were my ashwagandha gummies. I used to need these almost every day to manage my stress.

But when I saw them in the back of my cabinet, it occurred to me that I haven’t needed one in months! 🤗 I just haven’t felt all that stressed lately. 

It might not seem like that big of a deal, but it made me realize that I am living a reality I once wished for. I always wanted to feel a sense of peace and ease with my work. I wanted to be able to have slow mornings and choose the kinds of projects I wanted to work on. And more than anything, I wanted to feel like I could close my laptop and be present without having to “pay for it” later. 

Some days, it feels strange not to be hustling all the time. For a while there, I thought maybe something was wrong with me. 🥴 Did I lose my passion for entrepreneurship? Was I not disciplined enough to be doing this full-time? Am I bad at capitalism?

But the truth is, I’d rather do exceptional work for a few wonderful clients, live a life I love, and be there for my son in a way that feels rich and intentional.

That’s the true definition of success in my book.

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Last weekend, we walked down by the lake — just me and my favorite +1 — and it reminded me exactly why I chose this path in the first place. This is the stuff that really matters. 💞

As we step into the heart of summer, I just want to soak it all in. My kiddo won’t be begging to do things with me forever, and I want to be present and make those memories with him!

This season in life and business for me isn’t about hustle. It’s about honoring the peace I’ve earned, the freedom I fought for, and the future I’m designing for myself.

I don’t have a multiple-six-figure business yet, but I’ve created consistent revenue every year. That alone is something I’m really proud of. I would rather grow a little more slowly, knowing that I’m still meeting the goals I need in order to provide a great life for me and my son (and my cats!). 

At the risk of sounding like a self-help author, I really just wanted to remind you that success is truly whatever you define it to be. ☺️ Maybe hustling and hitting some major metrics feels like the thing you want to focus on. That’s totally fine! I go back and forth between hustle eras and rest eras and I just happen to be in a rest era right now. Nothing against hustling if that’s what feels right for you!
Basically, everyone’s story will look different (and will very likely change over time), and that’s what makes being your own boss such an adventure!

Speaking of being your own boss, I recently got called out HARD by a strange man about my entrepreneurial habits. It was… pretty rude. 😉 Check out the video here if you missed it.

​What’s your version of success these days? I’d genuinely love to hear it.
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    AUTHOR

    Karla Pámanes is an award-winning designer, branding expert, and mentor who helps businesses elevate their brands through strategic and impactful impactful visual design. Based in San Antonio, TX, she lives with her son, Lennon, and their two quirky cats, Teodoro and Paquito.

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  • ABOUT US
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