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Do you want to take a little trip down memory lane with me? Let’s go back in time to my fourth month of running my design business full-time. From the outside, everything looked great. I had just surpassed my Q1 revenue goals. My inbox was full. My calendar was booked. I had clients I loved working with. But on the inside, I was quietly spiraling. I remember working in my bedroom one afternoon, staring at my laptop, trying to hold it all together. Lennon had just gone down for a nap, and instead of taking a moment to breathe or celebrate how far I’d come, I found myself questioning everything: What if I can’t keep this up? What if the clients stop coming? What if I get too busy to be the mom I want to be?  There it was — this deep fear that maybe I had chosen wrong. That maybe building a business and being a present, connected, and joyful mom wasn’t going to be possible. Even though I knew it wasn’t productive, I started comparing myself to all the other female designers I followed online. The ones without kids. The ones whose feeds were perfectly curated and whose lives seemed… lighter. Was this life I was trying to build only meant for that kind of woman? Was it even possible for me to achieve the same things? I had convinced myself that they had an advantage I never would. That my “mother” status automatically meant that I would grow slower, feel less creative, and be more unavailable. I couldn’t see a path to success as long as I was splitting myself between these two roles. 😔 So I did the one thing I knew I needed to do. I called my best friend, Margarita. I still remember how I launched into my monologue the second she picked up. I rattled off every fear, every insecurity, every ounce of guilt. I told her I didn’t think I could grow this business and still be the kind of mom Lennon deserved. She listened. Then she said something that pulled me right out of my pity spiral: “I hear you. But think about my sister, Adriana!” Her sister, a single mom and a literal pilot, manages to find a way to thrive in her intense career while raising her son. She’s not always perfect, but she’s doing it. And somehow, that reminder was exactly what I needed to hear (thank goodness for besties, am I right?) 👯♀️ Of course, that 10-minute phone call didn’t magically solve all of my problems or put all of my worries to rest forever. But it reminded me of the core reasons I wanted to start my own brand identity design business in the first place: ✨ I wanted the flexibility to be involved in my son’s life. ✨ I wanted to show what it looks like to dream big and go after what you want. ✨ I wanted to provide for us in a way that felt creative and fulfilling. ✨ I wanted to do work that lit me up instead of drained me. And now, a few years later, I can say with my whole heart that the terrifying, wobbly, early season was worth it. I don’t really like the word “balance” because to me, it feels more like a juggling act. 🤹🏻♀️ Sometimes it still feels like all of the balls are about to crash down, but most of the time, I feel like I’m doing a pretty good job. So with Mother’s Day right around the corner, I want to connect with the moms who are building a business, chasing a dream, or figuring out how to make space for everything. Maybe you’ve had your own spiral moment. Maybe you’ve questioned whether this is sustainable. Maybe you’ve compared your journey to someone else’s and told yourself you're falling behind. But here’s what I want you to know: You’re doing something brave. You’re building something that will give your family more possibilities, not less. It might not always be easy, but the example you’re setting is something your kids will never forget. 💗
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Behind the scenes: How I use Flodesk to seamlessly automate my brand design quiz & nurture leads5/4/2025 Do you want to take a little trip down memory lane with me? Let’s go back in time to my fourth month of running my design business full-time. From the outside, everything looked great. I had just surpassed my Q1 revenue goals. My inbox was full. My calendar was booked. I had clients I loved working with. But on the inside, I was quietly spiraling. I remember sitting at my desk one afternoon, staring at my laptop, trying to hold it all together. Lennon had just gone down for a nap, and instead of taking a moment to breathe or celebrate how far I’d come, I found myself questioning everything: What if I can’t keep this up? What if the clients stop coming? What if I get too busy to be the mom I want to be?  Step 1: The Quiz Entry Point Everything begins with my Brand Design Style Quiz, which lives on my website. Once someone completes the quiz, their results and email address are automatically captured. I use a simple integration that connects directly to Flodesk. This integration allows me to tag quiz takers based on their result type (e.g., "Bold & Colorful" or "Modern & Minimal") and add them to a specific workflow in Flodesk. This tagging helps personalize the experience from the very beginning—without requiring any manual sorting on my end. Within seconds, they get their first email.  Step 2: Email #1 – Instant Quiz Results As soon as someone submits their quiz, they receive a beautifully designed email with their personalized result. This email highlights their brand style (with visuals), what that means, and how they can use this insight to inform their design decisions. This email is all about value: they get something fun, informative, and tailored to them. I highlight the importance of a strong brand identity and it sets the tone for a high-touch, strategic design experience.  Step 3: Email #2 – Can I Help? A day later, I send a follow-up email. This one is more personal and starts with a simple question: "Can I help you bring your brand to life?" I share a quick overview of my process—what it’s like to work with me, what’s included in a brand design project, and how I approach collaboration. I also include a link to my services page, which includes general package details. This email isn’t pushy. It’s more of a warm invitation to explore next steps if they’re curious. Many of my clients say this was the moment they started envisioning what was possible for their brand.  Step 4: Email #3 – Book a Call The final email in this 3-part workflow goes out the next day and invites them to book a free discovery call. This email is very short and focused:
This is where I see a lot of conversions happen. It’s proof that when your emails are thoughtful and well-timed, they really do move people to action. Why I love using Flodesk for this funnel 💗 There are a few key reasons why Flodesk is the perfect platform for this: 1. Visual Email Builder I’m a designer, so it matters to me that every email reflects my brand. Flodesk makes it easy to create emails that are clean, on-brand, and visually appealing without needing to code anything. 2. Seamless Workflows Setting up my quiz automation was incredibly simple. I use conditional steps based on quiz results, time delays between emails, and custom segments to keep everything organized. 3. Clean Segmentation Because I tag quiz takers by result type, I can follow up later with more specific content based on their style. For example, if someone gets a "Natural & Lively" result, I might send them future blog posts or brand examples that align with that vibe. 4. Consistent Brand Experience Every email they get from me feels cohesive—same tone, same visuals, same energy. Flodesk lets me reinforce my brand with every touch point. 5. It Grows With Me As my audience and offers evolve, I can easily update workflows, build new segments, and try new strategies. Flodesk doesn’t box me in—it grows with my business. A new Flodesk feature that I implemented to my quiz workflows is allowing subscribers to go through the workflows multiple times. This has been a game-changer as people like to take the quiz more than one time. 😃  This quiz-to-call system is one of the most impactful workflows in my business, and Flodesk is what makes it all run smoothly. If you’re a service provider or creative entrepreneur looking for a way to nurture leads automatically (and beautifully), I can’t recommend it enough! I hope this behind-the-scenes breakdown gives you a few ideas you can use for your own funnel. And as always, if you want to try Flodesk for yourself, you can sign up here using my affiliate link. Here's to automating with heart 💗 and never having to choose between strategy and style! Some of the links in this post are affiliate links, which means if you buy something through them, I earn a small commission—aka snack money for my son and kitty treats! But don’t worry, I only share things from companies I truly believe in.
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