4 steps to designing a brand identity in a Demure Way

If you're on TikTok, you've likely seen many takes on the "demure" trend. Well, here's mine!

Having a demure brand identity is all about being mindful and intentional with your brand. These are the 4 steps we take to create a beautiful and strategic brand identity in a Demure Way.
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1. Exploration
We start by digging deep into your brand to find out what will visually attract your customer & successfully communicate what differentiates you from your competition.

We don’t rush into design without having strategy in place. We are very mindful, very demure.


2. Logo Concepts
Once we’re done with research, we will create two logo design concepts. Then, we’ll jump on a video call so we can present the concepts and you can provide feedback.

We don't lock you into just one concept like other designers. We are very considerate, very demure.


 3. Brand Design 
Once you choose your preferred logo concept, we create the remaining elements of your brand identity like the color palette, font selection, and brand patterns/background.

We don’t skip any foundational design elements in our process. We’re very thoughtful, very demure.


4. Guidelines & Master Files
We create a brand identity guide, which will help you create cohesive marketing materials. You will also receive a folder with all of your logo files, fonts, and design elements.

We don’t leave you scrambling to figure out how to use your new brand identity on your own. We’re very caring, very demure.


Think your visual brand might be ready for a glow-up? Girl, let's chat about the easiest way for you to get the incredible cutesy design your business deserves. 💅🏼

LET'S WORK TOGETHER!